IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v56y2013i4p453-463.html
   My bibliography  Save this article

Lessons learned from Brazilian multinationals’ internationalization strategies

Author

Listed:
  • Parente, Ronaldo C.
  • Cyrino, Álvaro Bruno
  • Spohr, Nicole
  • Vasconcelos, Flavio Carvalho de

Abstract

Internationalization of emerging market multinationals is a recent phenomenon gaining importance in the global economy. This foreign expansion of a new breed of companies has challenged established theories and practices in the field of international business (Cuervo-Cazurra, 2007). This article addresses the issue of whether or not there is something to learn from these emerging market companies and their foreign expansion. Focusing on the international trajectories of four Brazilian multinationals (i.e., Odebrecht, Embraer, Stefanini, and Marcopolo), this study analyzes their strategies and managerial processes during and after the recent economic crisis with regards to internationalization. Our qualitative fieldwork suggests that the trajectories of these Brazilian multinationals are quite unstructured and evolve as a reaction to the opportunities they face in international markets. It seems all four companies in our sample shared a strong entrepreneurial spirit and a high motivation to expand their international operations despite the crisis and the obstacles they faced. Our findings and suggestions in terms of lessons learned should provide valuable implications for multinational managers from other emerging markets by providing a better understanding of how Brazilian multinationals expand internationally, deal with economic crisis, and manage relationships with local and foreign institutions.

Suggested Citation

  • Parente, Ronaldo C. & Cyrino, Álvaro Bruno & Spohr, Nicole & Vasconcelos, Flavio Carvalho de, 2013. "Lessons learned from Brazilian multinationals’ internationalization strategies," Business Horizons, Elsevier, vol. 56(4), pages 453-463.
  • Handle: RePEc:eee:bushor:v:56:y:2013:i:4:p:453-463
    DOI: 10.1016/j.bushor.2013.04.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681313000475
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.bushor.2013.04.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cuervo-Cazurra, Alvaro, 2007. "Sequence of value-added activities in the multinationalization of developing country firms," Journal of International Management, Elsevier, vol. 13(3), pages 258-277, September.
    2. Shawna O'Grady & Henry W Lane, 1996. "The Psychic Distance Paradox," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(2), pages 309-333, June.
    3. Yadong Luo & Rosalie L Tung, 2007. "International expansion of emerging market enterprises: A springboard perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(4), pages 481-498, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mazboudi, Mohamad & Sidani, Yusuf M. & Al Ariss, Akram, 2020. "Harmonization of firm CSR policies across national contexts: Evidence from Brazil & Sweden," International Business Review, Elsevier, vol. 29(5).
    2. repec:dau:papers:123456789/15256 is not listed on IDEAS
    3. Fatma Bouattour, 2016. "Financial Constraints and Export Performances: Evidence from Brazilian Micro-Data," Working Papers DT/2016/18, DIAL (Développement, Institutions et Mondialisation).
    4. González, Carlos & González-Galindo, Ana, 2022. "The institutional context as a source of heterogeneity in family firm internationalization strategies: A comparison between U.S. and emerging market family firms," International Business Review, Elsevier, vol. 31(4).
    5. Fatma Bouattour, 2015. "Financial constraints and export performance: Evidence from Brazilian micro-data," Post-Print hal-01267726, HAL.
    6. Saleh, Emad Alchikh, 2023. "The effects of economic and financial crises on FDI: A literature review," Journal of Business Research, Elsevier, vol. 161(C).
    7. Marques, Joseph C. & Lupina-Wegener, Anna & Schneider, Susan, 2017. "Internationalization strategies of emerging market banks: Challenges and opportunities," Business Horizons, Elsevier, vol. 60(5), pages 715-723.
    8. Yantai Chen & Jing Li & Ruoying Li, 2021. "Cluster Internationalization: Qualitative Review, Theoretical Direction, and the Rise of Emerging Markets’ Themes," Sustainability, MDPI, vol. 13(19), pages 1-26, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Conti, Claudio Ramos & Parente, Ronaldo & de Vasconcelos, Flávio C., 2016. "When distance does not matter: Implications for Latin American multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1980-1992.
    2. Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
    3. Alessia Amighini & Claudio Cozza & Elisa Giuliani & Roberta Rabellotti & Vittoria Scalera, 2015. "Multinational enterprises from emerging economies: what theories suggest, what evidence shows. A literature review," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 42(3), pages 343-370, September.
    4. Irina Jormanainen & Alexei Koveshnikov, 2012. "International Activities of Emerging Market Firms," Management International Review, Springer, vol. 52(5), pages 691-725, October.
    5. Larissa Rabbiosi & Stefano Elia & Fabio Bertoni, 2012. "Acquisitions by EMNCs in Developed Markets," Management International Review, Springer, vol. 52(2), pages 193-212, April.
    6. Hongping Du & Liliana Mitkova & Na Wang, 2020. "The Paths of Internationalization of Chinese Innovative Firms," Sustainability, MDPI, vol. 12(6), pages 1-27, March.
    7. James, Barclay E. & Sawant, Rajeev J. & Bendickson, Joshua S., 2020. "Emerging market multinationals’ firm-specific advantages, institutional distance, and foreign acquisition location choice," International Business Review, Elsevier, vol. 29(5).
    8. Katiuscia Vaccarini & Francesca Spigarelli & Ernesto Tavoletti, 2015. "European Green Tech FDI in China: The Role of Culture," Working Papers 1507, c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione.
    9. Hutzschenreuter, Thomas & Harhoff, Philippa-Luisa, 2021. "The accelerating effect of institutional environment unfamiliarity on subsidiary portfolio expansion in a new host country," International Business Review, Elsevier, vol. 30(3).
    10. Demirbag, Mehmet & Tatoglu, Ekrem & Glaister, Keith W., 2009. "Equity-based entry modes of emerging country multinationals: Lessons from Turkey," Journal of World Business, Elsevier, vol. 44(4), pages 445-462, October.
    11. Xiao, Simon Shufeng & Jeong, Insik & Moon, Jon Jungbien & Chung, Chris Changwha & Chung, Jaiho, 2013. "Internationalization and Performance of Firms in China: Moderating Effects of Governance Structure and the Degree of Centralized Control," Journal of International Management, Elsevier, vol. 19(2), pages 118-137.
    12. Alvaro Cuervo-Cazurra & Ajai Gaur & Deeksha Singh, 2019. "Pro-market institutions and global strategy: The pendulum of pro-market reforms and reversals," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 598-632, June.
    13. Miller, Stewart R. & Lavie, Dovev & Delios, Andrew, 2016. "International intensity, diversity, and distance: Unpacking the internationalization–performance relationship," International Business Review, Elsevier, vol. 25(4), pages 907-920.
    14. Pattnaik, Chinmay & Singh, Deeksha & Gaur, Ajai S., 2021. "Home country learning and international expansion of emerging market multinationals," Journal of International Management, Elsevier, vol. 27(3).
    15. Georgios Batsakis & Vasilis Theoharakis, 2021. "Achieving the Paradox of Concurrent Internationalization Speed: Internationalizing Rapidly in Both Breadth and Depth," Management International Review, Springer, vol. 61(4), pages 429-467, August.
    16. Liu, Steven Y.H. & Deligonul, Seyda & Cavusgil, S. Tamer & Chiou, Jyh-Shen, 2021. "Addressing psychic distance and learning in international buyer-seller relationships: The role of firm exploration and asset specificity," Journal of World Business, Elsevier, vol. 56(4).
    17. Wang, Qiu & Clegg, Jeremy & Mattos, Hanna Gajewska-De & Buckley, Peter J., 2023. "It’s personal: The emotional dimension of psychic distance perception in intercultural knowledge transfer," International Business Review, Elsevier, vol. 32(5).
    18. Luo, Yadong & Zhang, Huan, 2016. "Emerging Market MNEs: Qualitative Review and Theoretical Directions," Journal of International Management, Elsevier, vol. 22(4), pages 333-350.
    19. Fiorenza Belussi & Giulia Rudello & Maria Savarese, 2016. "The Internationalization Of Mnes From And To Brics Countries: The Case Of The Industrial Machinery Industry," "Marco Fanno" Working Papers 0205, Dipartimento di Scienze Economiche "Marco Fanno".
    20. Maldea, Radu-Andrei, 2023. "Winning when Going Global – On the Role of Heritage and Strategic Moves for Internationalization Endeavors of Start-ups," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(2), pages 532-568.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:56:y:2013:i:4:p:453-463. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.