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Marketing: Who's really minding the store globally?

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  • Ueltschy, Linda C.
  • Ryans, John Jr.
  • Herremans, Irene

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  • Ueltschy, Linda C. & Ryans, John Jr. & Herremans, Irene, 2006. "Marketing: Who's really minding the store globally?," Business Horizons, Elsevier, vol. 49(2), pages 139-148.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:2:p:139-148
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    References listed on IDEAS

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    1. Quélin, Bertrand & Duhamel, François, 2003. "Bringing Together Strategic Outsourcing and Corporate Strategy:: Outsourcing Motives and Risks," European Management Journal, Elsevier, vol. 21(5), pages 647-661, October.
    2. Glass, Amy Jocelyn & Saggi, Kamal, 2001. "Innovation and wage effects of international outsourcing," European Economic Review, Elsevier, vol. 45(1), pages 67-86, January.
    3. Ueltschy, Linda C. & Laroche, Michel & Tamilia, Robert D. & Yannopoulos, Peter, 2004. "Cross-cultural invariance of measures of satisfaction and service quality," Journal of Business Research, Elsevier, vol. 57(8), pages 901-912, August.
    4. Harvey, Michael & Lusch, Robert, 1997. "Protecting the core competencies of a company: Intangible asset security," European Management Journal, Elsevier, vol. 15(4), pages 370-380, August.
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