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Marketing to China's youth: A cultural transformation perspective

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  • Gong, Wen
  • Li, Zhan G.
  • Li, Tiger

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  • Gong, Wen & Li, Zhan G. & Li, Tiger, 2004. "Marketing to China's youth: A cultural transformation perspective," Business Horizons, Elsevier, vol. 47(6), pages 41-50.
    • Handle: RePEc:eee:bushor:v:47:y:2004:i:6:p:41-50
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    References listed on IDEAS

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    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
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    Cited by:

    1. Huang, Youlin & Qian, Lixian & Tyfield, David & Soopramanien, Didier, 2021. "On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    2. Arslan Rafi & Sharjeel Saqib & Ali Iftikhar Choudhary & Syed Azeem Akhtar, 2012. "Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands," Information Management and Business Review, AMH International, vol. 4(3), pages 136-144.
    3. Pradip H. Sadarangani & Anup Krishnamurthy & Richard P. Bagozzi, 2017. "Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?," Management International Review, Springer, vol. 57(3), pages 473-500, June.

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