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Pricing strategy and the net

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  • Pitt, Leyland F.
  • Berthon, Pierre
  • Watson, Richard T.
  • Ewing, Michael

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  • Pitt, Leyland F. & Berthon, Pierre & Watson, Richard T. & Ewing, Michael, 2001. "Pricing strategy and the net," Business Horizons, Elsevier, vol. 44(2), pages 45-54.
    • Handle: RePEc:eee:bushor:v:44:y:2001:i:2:p:45-54
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    References listed on IDEAS

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    1. Deighton, John & Grayson, Kent, 1995. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 660-676, March.
    2. Pitt, Leyland & Berthon, Pierre & Berthon, Jean-Paul, 1999. "Changing channels: The impact of the internet on distribution strategy," Business Horizons, Elsevier, vol. 42(2), pages 19-28.
    3. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
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    Cited by:

    1. Liozu, Stephan & Hinterhuber, Andreas, 2022. "Pricing as a driver of profitable growth: An agenda for CEOs and senior executives," Business Horizons, Elsevier, vol. 65(4), pages 457-467.
    2. Carmen Lages & Luis Filipe Lages & Paulo Rita, 2004. "The relationship between e-marketing strategy and performance: a conceptual framework in a web context," Nova SBE Working Paper Series wp446, Universidade Nova de Lisboa, Nova School of Business and Economics.
    3. Fedoseeva, Svetlana & Herrmann, Roland & Nickolaus, Katharina, 2017. "Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailing," Journal of Business Research, Elsevier, vol. 80(C), pages 63-72.
    4. Tu, Renfu & Jiao, Yingqi & Qiu, Rui & Liao, Qi & Xu, Ning & Du, Jian & Liang, Yongtu, 2023. "Energy saving and consumption reduction in the transportation of petroleum products: A pipeline pricing optimization perspective," Applied Energy, Elsevier, vol. 342(C).
    5. Ozer, Muammer, 2002. "The role of flexibility in online business," Business Horizons, Elsevier, vol. 45(1), pages 61-69.
    6. Tsao, Hsiu-Yuan & Pitt, Leyland F. & Berthon, Pierre, 2006. "An experimental study of brand signal quality of products in an asymmetric information environment," Omega, Elsevier, vol. 34(4), pages 397-405, August.

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