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Strategic brand valuation: A cross-functional perspective

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  • Cravens, Karen S.
  • Guilding, Chris

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  • Cravens, Karen S. & Guilding, Chris, 1999. "Strategic brand valuation: A cross-functional perspective," Business Horizons, Elsevier, vol. 42(4), pages 53-62.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:4:p:53-62
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    References listed on IDEAS

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    1. Herremans, Irene M. & Ryans, John Jr., 1995. "The case for better measurement and reporting of marketing performance," Business Horizons, Elsevier, vol. 38(5), pages 51-60.
    2. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    3. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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    Cited by:

    1. Franco Cescon & Antonio Costantini & Luca Grassetti, 2019. "Strategic choices and strategic management accounting in large manufacturing firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(3), pages 605-636, September.
    2. Pérez Mantecón, María & Barajas, Angel, 2010. "Coyuntura económica y variación en la valoración financiera de una marca [Economic conditions and changes in the financial valuation of a brand]," MPRA Paper 27490, University Library of Munich, Germany.
    3. Lindberg Leite, 2024. "Brand valuation: how convergent (or divergent) are global brand rankings and how correlated is brand value to enterprise value?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 375-389, June.
    4. Soumya Sarkar & Titas Bhattacharjee, 2017. "Impact of Voluntary Disclosures on Corporate Brand Equity," Corporate Reputation Review, Palgrave Macmillan, vol. 20(2), pages 125-136, May.
    5. Cadez, Simon & Guilding, Chris, 2008. "An exploratory investigation of an integrated contingency model of strategic management accounting," Accounting, Organizations and Society, Elsevier, vol. 33(7-8), pages 836-863.
    6. Bilal Gerekan & Abdulkadir Pehlivan & Mahmut Kocan, 2019. "The Effect of Firm Growth on Brand Value: Evidence from Brand Finance Turkey-100," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 9(9), pages 1067-1076, September.
    7. Liu, Juan & Sporleder, Thomas L., 2007. "Growth-related Measures of Brand Equity Elasticity for Food Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-17.
    8. Fabio Santini, 2013. "Strategic Management Accounting and financial performance in the small and medium sized Italian manufacturing enterprises," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2013(1), pages 77-107.
    9. Frank Figge, 2004. "Stakeholder und Unternehmensrisiko," Risk and Insurance 0408001, University Library of Munich, Germany.
    10. Ralitsa Dimitrova, 2017. "Assessment of recognition of the brand - approaches and challenges," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 92-114.

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