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Extending the product life cycle

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  • Enis, Ben M.
  • La Garce, Raymond
  • Prell, Arthur E.

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Suggested Citation

  • Enis, Ben M. & La Garce, Raymond & Prell, Arthur E., 1977. "Extending the product life cycle," Business Horizons, Elsevier, vol. 20(3), pages 46-56, June.
    • Handle: RePEc:eee:bushor:v:20:y:1977:i:3:p:46-56
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    Cited by:

    1. Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
    2. Purohit, Basant Kumar, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," IIMA Working Papers WP2010-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Basant Kumar Purohit, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," Working Papers id:2725, eSocialSciences.
    4. Alexander Salmen, 2021. "New Product Launch Success: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(1), pages 151-176.
    5. Mickey M. Kislev & Shira Kislev, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-63, December.
    6. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.

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