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Extending the product life cycle

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  • Enis, Ben M.
  • La Garce, Raymond
  • Prell, Arthur E.

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  • Enis, Ben M. & La Garce, Raymond & Prell, Arthur E., 1977. "Extending the product life cycle," Business Horizons, Elsevier, vol. 20(3), pages 46-56, June.
    • Handle: RePEc:eee:bushor:v:20:y:1977:i:3:p:46-56
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    Cited by:

    1. Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
    2. Mickey M. Kislev & Shira Kislev, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-63, December.
    3. Basant Kumar Purohit, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," Working Papers id:2725, eSocialSciences.
    4. Alexander Salmen, 2021. "New Product Launch Success: A Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(1), pages 151-176.
    5. Purohit, Basant Kumar, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," IIMA Working Papers WP2010-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    6. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.

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