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Examining socially responsible investment preferences: A discrete choice conjoint experiment

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  • Apostolakis, George
  • van Dijk, Gert
  • Kraanen, Frido
  • Blomme, Robert J.

Abstract

Using a hierarchical Bayesian estimation of a discrete choice conjoint model, this research examines preferences for different responsible investment characteristics from the perspective of pension beneficiaries. We conducted a choice-based conjoint experiment in which participants were invited to select a preferred investment portfolio among different options by combining attributes such as socially responsible investments and impact investments. Based on a sample of 334 respondents, the results show the utility and relative importance that members of the administrative organization of a Dutch pension fund with a cooperative structure attach to the socially responsible portfolio. Latent class analysis yielded three segments of pension beneficiaries with different levels of psychological distance toward socially responsible investments.

Suggested Citation

  • Apostolakis, George & van Dijk, Gert & Kraanen, Frido & Blomme, Robert J., 2018. "Examining socially responsible investment preferences: A discrete choice conjoint experiment," Journal of Behavioral and Experimental Finance, Elsevier, vol. 17(C), pages 83-96.
    • Handle: RePEc:eee:beexfi:v:17:y:2018:i:c:p:83-96
    DOI: 10.1016/j.jbef.2018.01.001
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    1. Dela Cruz, Aeson Luiz & Patel, Chris & Ying, Sammy & Pan, Peipei, 2020. "The relevance of professional skepticism to finance professionals’ Socially Responsible Investing decisions," Journal of Behavioral and Experimental Finance, Elsevier, vol. 26(C).
    2. Meyer, Julia, 2024. "Willingness to take risks for sustainability during the COVID-19 pandemic," Finance Research Letters, Elsevier, vol. 59(C).
    3. Lagerkvist, C.J. & Edenbrandt, A.K. & Tibbelin, I. & Wahlstedt, Y., 2020. "Preferences for sustainable and responsible equity funds - A choice experiment with Swedish private investors," Journal of Behavioral and Experimental Finance, Elsevier, vol. 28(C).
    4. Bachmann, Kremena & Meyer, Julia & Krauss, Annette, 2024. "Investment motives and performance expectations of impact investors," Journal of Behavioral and Experimental Finance, Elsevier, vol. 42(C).
    5. Syrus M. Islam & Asheq Rahman, 2023. "Impact investment deal flow and Sustainable Development Goals: “Mind the gap?”," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 63(4), pages 3797-3813, December.
    6. Carlos Díaz-Caro & Eva Crespo-Cebada & Borja Encinas Goenechea & Ángel-Sabino Mirón Sanguino, 2023. "Trinomial: Return-Risk and Sustainability: Is Sustainability Valued by Investors? A Choice Experiment for Spanish Investors Applied to SDG 12," Risks, MDPI, vol. 11(8), pages 1-12, August.
    7. Beatrice Boumda & Darren Duxbury & Cristina Ortiz & Luis Vicente, 2021. "Do Socially Responsible Investment Funds Sell Losses and Ride Gains? The Disposition Effect in SRI Funds," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    8. Löfgren, Åsa & Nordblom, Katarina, 2024. "Reconciling sustainability preferences and behavior — The case of mutual fund investments," Journal of Behavioral and Experimental Finance, Elsevier, vol. 41(C).
    9. Harasheh, Murad & Bouteska, Ahmed & Manita, Riadh, 2024. "Investors' preferences for sustainable investments: Evidence from the U.S. using an experimental approach," Economics Letters, Elsevier, vol. 234(C).
    10. Meunier, L. & Ohadi, S., 2023. "Exclusion strategy in socially responsible investment: One size does not fit all," Journal of Behavioral and Experimental Finance, Elsevier, vol. 39(C).
    11. Gunnar Gutsche & Miwa Nakai & Toshi H. Arimura, 2021. "Individual Sustainable Investment in Japan," RIEEM Discussion Paper Series 2006, Research Institute for Environmental Economics and Management, Waseda University.
    12. Marija Kuzmanovic & Dragana Makajic-Nikolic & Nebojsa Nikolic, 2019. "Preference Based Portfolio for Private Investors: Discrete Choice Analysis Approach," Mathematics, MDPI, vol. 8(1), pages 1-20, December.
    13. Lucía de Carlos Fraile & Eva Crespo-Cebada & à ngel Sabino Mirón-Sanguino & Carlos Díaz-Caro, 2023. "Heterogeneity in investment behavior in sustainable products: the case of thematic funds," Economics and Business Letters, Oviedo University Press, vol. 12(2), pages 115-120.
    14. Bathke, Henrik & Hartmann, Evi, 2021. "Accepting a crowdsourced delivery - A choice-based conjoint analysis," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Jahn, Carlos & Kersten, Wolfgang & Ringle, Christian M. (ed.), Adapting to the Future: Maritime and City Logistics in the Context of Digitalization and Sustainability. Proceedings of the Hamburg International Conf, volume 32, pages 65-95, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.

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