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Mindful consumption: Three consumer segment views

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  • Milne, George R.
  • Villarroel Ordenes, Francisco
  • Kaplan, Begum

Abstract

As consumers are moving away from mindless consumerism, a mindful consumption literature has emerged that is based on Buddhist and psychological perspectives of mindfulness. While the idea of mindful consumption has great potential, there is little empirical research to date that comprehensively examines the consumer perspective on the role of mindfulness on consumption. To provide a grounded consumer perspective, the authors segment mindful consumption views from open-end text using a mixed method of clustering and text mining. By analyzing the segmentation structure, the authors discover various consumer views of mindful consumption, such as careful economic based consumption, monitoring activities of firms, and being informed about the impact of consumption choices. The authors compare the empirical results with the academic literature to provide directions for future research.

Suggested Citation

  • Milne, George R. & Villarroel Ordenes, Francisco & Kaplan, Begum, 2020. "Mindful consumption: Three consumer segment views," Australasian marketing journal, Elsevier, vol. 28(1), pages 3-10.
    • Handle: RePEc:eee:aumajo:v:28:y:2020:i:1:p:3-10
    DOI: 10.1016/j.ausmj.2019.09.003
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    References listed on IDEAS

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    Cited by:

    1. Tan, Yuxuan & Gong, Yanping & Xie, Julan & Li, Jian & Liu, Yongdan, 2022. "More mindfulness, less conspicuous consumption? Evidence from middle-aged Chinese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    2. Ellen Campos Sousa & Luciana Freire, 2023. "The effect of brief mindfulness‐based intervention on patient satisfaction and loyalty after waiting," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 906-942, April.
    3. Abhijit Guha & Timna Bressgott & Dhruv Grewal & Dominik Mahr & Martin Wetzels & Elisa Schweiger, 2023. "How artificiality and intelligence affect voice assistant evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 843-866, July.
    4. Shalini Bahl & George R. Milne & Elizabeth G. Miller, 2023. "Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 699-720, April.
    5. Shalini Bahl & George R. Milne & Kunal Swani, 2023. "An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 821-847, April.
    6. Birgit Teufer & Sonja Grabner‐Kräuter, 2023. "How consumer networks contribute to sustainable mindful consumption and well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 757-784, April.
    7. Atul Parvatiyar & Jagdish N. Sheth, 2023. "Confronting the deep problem of consumption: Why individual responsibility for mindful consumption matters," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 785-820, April.
    8. María Luisa Ríos-Rodríguez & José María Salgado-Cacho & Pilar Moreno-Jiménez, 2021. "What Impacts Socially Responsible Consumption?," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    9. Manchanda, Parul & Arora, Nupur & Nazir, Owais & Islam, Jamid Ul, 2023. "Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    10. Kyungin Ryu, 2023. "The importance of language: A comparison of consumer and academic definitions of mindfulness," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 943-971, April.
    11. Shahid Nawaz & Yun Jiang & Muhammad Zahid Nawaz & Syeda Farzana Manzoor & Ruixue Zhang, 2021. "Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency," SAGE Open, , vol. 11(4), pages 21582440211, November.
    12. Daneshwar Sharma & Saumyaranjan Sahoo & Ashwani Kumar & Donald Huisingh & Dheeraj Sharma, 2023. "Corporate Nirvana: The Buddhist way to social sustainability and business innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5289-5313, December.
    13. Jutta Tobias Mortlock, 2023. "Next‐generation mindfulness: A mindfulness matrix to extend the transformative potential of mindfulness for consumer, organizational, and societal wellbeing," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 721-756, April.

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