Marketing is scrambled: All evidence-based theorists are invited to breakfast
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DOI: 10.1016/j.ausmj.2018.10.003
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References listed on IDEAS
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Cited by:
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- Purchase, Sharon, 2018. "Introduction to Special Section: A discourse on alternative world views in marketing research," Australasian marketing journal, Elsevier, vol. 26(4), pages 295-296.
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Keywords
Empirical generalisation; Evidence-based theory; Sophisticated mass marketing;All these keywords.
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