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Introduction to Special Section: A discourse on alternative world views in marketing research

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  • Purchase, Sharon

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  • Purchase, Sharon, 2018. "Introduction to Special Section: A discourse on alternative world views in marketing research," Australasian marketing journal, Elsevier, vol. 26(4), pages 295-296.
    • Handle: RePEc:eee:aumajo:v:26:y:2018:i:4:p:295-296
    DOI: 10.1016/j.ausmj.2018.10.001
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    References listed on IDEAS

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    1. Kennedy, Rachel & Hartnett, Nicole, 2018. "Marketing is scrambled: All evidence-based theorists are invited to breakfast," Australasian marketing journal, Elsevier, vol. 26(4), pages 303-306.
    2. Shaw, Michael & Nowicki, Andrew, 2018. "Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water?," Australasian marketing journal, Elsevier, vol. 26(4), pages 297-302.
    3. Lowe, Sid & Rod, Michel, 2018. "Academic spin doctoring: The incommensurability debate as a scholarly war fantasy," Australasian marketing journal, Elsevier, vol. 26(4), pages 307-309.
    4. Lowe, Sid & Ellis, Nick & Purchase, Sharon, 2008. "Rethinking language in IMP research: Networking processes in other words," Scandinavian Journal of Management, Elsevier, vol. 24(4), pages 295-307, December.
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