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“You wouldn’t know it had alcohol in it until you read the can”: Adolescents and alcohol-energy drinks

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  • Jones, Sandra C.

Abstract

Young Australians’ perceptions, and consumption, of alcohol-energy drinks were examined via a multi-method study conducted in late 2008. The study consisted of: 12 focus groups with 12- to 17-year-olds from metropolitan, regional and rural New South Wales (n=95); and a survey of 12- to 17-year-olds with data collected through schools, intercepts, and the Internet (n=1263). Alcohol-energy drinks were a popular product among adolescent participants, with similarity to soft drinks identified as a primary appeal, and they showed limited awareness of the potential harms from their consumption. Given the international evidence of harms associated with alcohol-energy drinks, those concerned with reducing alcohol-related harm amongst young people should advocate for restrictions on this product category.

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  • Jones, Sandra C., 2011. "“You wouldn’t know it had alcohol in it until you read the can”: Adolescents and alcohol-energy drinks," Australasian marketing journal, Elsevier, vol. 19(3), pages 189-195.
    • Handle: RePEc:eee:aumajo:v:19:y:2011:i:3:p:189-195
    DOI: 10.1016/j.ausmj.2011.05.005
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