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The consumer, politics and everyday life

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  • Devinney, Timothy M.

Abstract

A serious limitation of work in the field of ethical consumerism and social consumption is the contextualization of the research, independent of the methodology. In this article, we hint at how we can resolve these dilemmas by applying techniques that give us information involving trade-offs amongst a larger range of issues across a broader sample of people. In doing so, we also show that the complexity that we see in individual decision making is in evidence at the macro level as well. Just as individuals refuse to follow the idealized patterns represented by “ethical consumerism” in purchasing, so, too, do they fail to conform to simple rules around general social, economic and political preferences.

Suggested Citation

  • Devinney, Timothy M., 2010. "The consumer, politics and everyday life," Australasian marketing journal, Elsevier, vol. 18(3), pages 190-194.
    • Handle: RePEc:eee:aumajo:v:18:y:2010:i:3:p:190-194
    DOI: 10.1016/j.ausmj.2010.06.005
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    References listed on IDEAS

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    1. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    2. Laury, Susan K. & Taylor, Laura O., 2008. "Altruism spillovers: Are behaviors in context-free experiments predictive of altruism toward a naturally occurring public good," Journal of Economic Behavior & Organization, Elsevier, vol. 65(1), pages 9-29, January.
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    Cited by:

    1. Lee, Jungki & Fullerton, Sam, 2014. "Incorporation of victim size in an examination of consumer ethics in South Korea," Australasian marketing journal, Elsevier, vol. 22(2), pages 125-135.

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