A novel machine learning based identification of potential adopter of rooftop solar photovoltaics

With the proliferation of rooftop solar photovoltaic installations, there is a need to proactively predict consumer potential for solar photovoltaic adoption, for improved electric utility planning and operation. Traditional analytical modeling approaches are limited to a few survey features and a larger part of the survey would remain untouched by the decision model. This article presents a novel, data-driven modeling approach that strategically prunes a large set of consumer profile features using a machine learning framework to train a model for predicting potential solar adoption. The approach utilizes the Gradient Boosting Decision Tree model through a Light Gradient Boosting framework that improves significantly over the poor prediction accuracy of the existing approaches. Model training using focal-loss based supervision is used to overcome the difficulty in identifying the potential adopters that is inherent in conventional data-driven models. In addition, to overcome possible data sparsity in a limited survey sample, a Generative Adversarial Network is presented to create synthetic user samples and its effectiveness on model performance is assessed. A Bayesian optimization approach is used to systematically arrive at the hyperparameters of the proposed model. Validation of the presented approach on a survey data collected by the National Rural Electric Cooperative Association in Virginia in 2018 demonstrates the excellent predictive capability of the machine learning based approach to modeling solar adoption reliably.