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Impulsive buying in hospitality and tourism journals

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  • Ahn, Jiseon
  • Lee, Soon Li
  • Kwon, Jookyung

Abstract

Although impulsive buying remains one of the most important topics in understanding customers' behavior, limited studies have provided theoretical and empirical developments in the tourism and hospitality area. This study addresses this gap and provides an updated systematic review of impulsive buying research until 2018 in leading hospitality and tourism academic journals. Previous studies have provided an understanding of the possible antecedents (e.g., marketing factors, environmental factors, social factors, and individual characteristics) and consequences (e.g., perceived value, brand attachment, word of mouth, revisit intention, and willingness to pay more) of an impulsive purchase. However, they did not expound on the underlying mechanism of impulsive buying behavior. This review provides future directions for research in terms of topics, contexts, and research methodologies.

Suggested Citation

  • Ahn, Jiseon & Lee, Soon Li & Kwon, Jookyung, 2020. "Impulsive buying in hospitality and tourism journals," Annals of Tourism Research, Elsevier, vol. 82(C).
    • Handle: RePEc:eee:anture:v:82:y:2020:i:c:s0160738319301215
    DOI: 10.1016/j.annals.2019.102764
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    References listed on IDEAS

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    1. Hayk Khachatryan & Alicia Rihn & Bridget Behe & Charles Hall & Ben Campbell & Jennifer Dennis & Chengyan Yue, 2018. "Visual attention, buying impulsiveness, and consumer behavior," Marketing Letters, Springer, vol. 29(1), pages 23-35, March.
    2. Russell Abratt & Stephen Donald Goodey, 1990. "Unplanned buying and in‐store stimuli in supermarkets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 11(2), pages 111-121, May.
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    4. Jones, Michael A. & Reynolds, Kristy E. & Weun, Seungoog & Beatty, Sharon E., 2003. "The product-specific nature of impulse buying tendency," Journal of Business Research, Elsevier, vol. 56(7), pages 505-511, July.
    5. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.
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    Cited by:

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    2. Karl, Marion & Chien, P. Monica & Ong, Faith, 2021. "Impulse buying behaviour in tourism: A new perspective," Annals of Tourism Research, Elsevier, vol. 90(C).
    3. He, Mang & Tu, Jinghua & Li, Yaoqi & Fang, Jiachun & Zeng, Xinying, 2024. "Tourist preference for tourism product brand biographies," Annals of Tourism Research, Elsevier, vol. 107(C).
    4. Chen, Xuqi & Kassas, Bachir & Gao, Zhifeng, 2021. "Impulsive purchasing in grocery shopping: Do the shopping companions matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

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