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Predicting User Acceptance of an Entrepreneurship E-Training Platform: Evidence from Tunisia

Author

Listed:
  • Raouf Jaziri

    (University of Jeddah)

  • Helmi Jamel Touhami

    (University of Sousse)

Abstract

Classic pedagogical tools used to entrepreneurial education have been widely applied to increase entrepreneurial intention and competencies among young people. However, e-learning can strengthen knowledge transfer and give accurate support to future entrepreneurs. The aim of this article is to develop an original integrated model based on planned behavior theory (PBT) and Technology Acceptance Model (TAM) to study the latent constructs’ underlying determinants of the acceptance to use an entrepreneurship e-training platform in Tunisia. In this paper, we apply the technique of structural equation modeling (SEM) to explore relationships among latent constructs and to examine the direct and indirect effects thereof on a possible acceptance to use an entrepreneurship e-training platform. There are 216 survey responses collected from students, unemployed person, employees in the private sector and in the civil service to run the analysis. This study shows that behavior intention and sharing are positively associated with use intention of the e-training platform. However, self-efficacity and subjective norms only indirectly affect use intention of the Tunisian through his behavior intention.

Suggested Citation

  • Raouf Jaziri & Helmi Jamel Touhami, 2018. "Predicting User Acceptance of an Entrepreneurship E-Training Platform: Evidence from Tunisia," Eastern European Business and Economics Journal, Eastern European Business and Economics Studies Centre, vol. 4(2), pages 143-161.
    • Handle: RePEc:eeb:articl:v:4:y:2018:n:2:p:143-161
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    References listed on IDEAS

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