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Stratégies concurrentielles dans une industrie en crise. Le cas de l'industrie vitivinicole en Languedoc-Roussillon

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  • Franck Duquesnois
  • Frédéric Le Roy
  • Calin Gurau

Abstract

This article aims to identify the main competitive strategies implemented by firms in a crisis industry. An empirical study was conducted and primary data was collected through a questionnaire survey that was addressed to wine producing firms from Languedoc-Roussillon region, in the south of France. The results of this study indicate that rather than using cost leadership strategies, firms attempt to grow through niche and differentiation strategies.

Suggested Citation

  • Franck Duquesnois & Frédéric Le Roy & Calin Gurau, 2010. "Stratégies concurrentielles dans une industrie en crise. Le cas de l'industrie vitivinicole en Languedoc-Roussillon," Revue française de gestion, Lavoisier, vol. 0(4), pages 41-56.
    • Handle: RePEc:cai:rfglav:rfg_203_0041
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    Cited by:

    1. Asma Zgarni & Gharbi Lamia, 2019. "The Impact of Competition Intensity and Strategic Capabilities on Competitive Strategic Business Choices: The Case of Tunisian Manufacturing Industries," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 144-151.

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