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The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)

Author

Listed:
  • Abdollah Naami

    (Department of Management, Islamic Azad University, South Tehran Branch, Tehran, Iran)

  • Zahra Rahimi

    (Phd Student, Department of Management and Accounting, Islamic Azad University, South Tehran Branch, Tehran, Iran,)

  • Parisa Ghandvar

    (Phd student, Department of Management and Accounting, Islamic Azad University, South Tehran Branch, Tehran, Iran.)

Abstract

Studies have shown that the perceived value must be in the gravity center of marketers affords in perception of consumers’ behavior. In this regard, empirical studies showed that the conception of the perceived value can be useful in clarifying consumers’ behavioral decisions, because this conception is a part of a consumer behavior, Therefore, the main question for this research is whether perceived value, perceived risk, and the perceived price influence on customers’ buying intention? Thus, Beneke et al. (2015) model was used and the examined variables are perceived quality, perceived value, perceived risk, and price that were studied for customers’ buying intention. Thus, the examined statistical population of this research was central office employees of Presov Electronics Company. As all of them were 80, there was no sampling and all were included in population. The methodology was surveying and a questionnaire as a tool whose reliability was obtained 0.939 and was distributed among employees. Finally, results showed that all hypotheses were confirmed.

Suggested Citation

  • Abdollah Naami & Zahra Rahimi & Parisa Ghandvar, 2017. "The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 164-170.
    • Handle: RePEc:eco:journ3:2017-05-20
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    References listed on IDEAS

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    1. El-Adly, Mohammed Ismail & Eid, Riyad, 2016. "An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 217-227.
    2. Li, Guoxin & Li, Guofeng & Kambele, Zephaniah, 2012. "Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay," Journal of Business Research, Elsevier, vol. 65(10), pages 1516-1522.
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    Cited by:

    1. Dezie Leonarda Warganegara & Roozbeh Babolian Hendijani, 2022. "Factors That Drive Actual Purchasing of Groceries through E-Commerce Platforms during COVID-19 in Indonesia," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
    2. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    3. Rizka Annisa Fitri & Ririn Wulandari, 2020. "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 122-127.

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    More about this item

    Keywords

    Price; Perceived Value; Perceived Risk; Customers Buying Intention;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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