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Analyzing Fast Food Consumption among Iranian Urban Households

Author

Listed:
  • Lotfali Agheli

    (Economic Research Institute, Tarbiat Modares University, Tehran, Iran)

  • Sara Emamgholipour

    (School of Public Health, Tehran University of Medical Sciences, Tehran, Iran)

Abstract

Fast foods are of different effects on households’ health and budget. This research aims to explain fast food consumption pattern among the Iranian urban households. It uses a consumer utility function and constrained optimization method to describe factors affecting fast food consumption with emphasis on social classes. The expenditure on fast food, incomes, and price indexes were extracted from Households Income and Expenditure Survey by the Statistical Center of Iran over the 2008-2013 period. Using panel data models, we indicate that the relative expenditure on fast foods and snacks is significantly linked with non-wage incomes, total income, and relative food prices. One percent increase in per capita income increases the per capita fast foods expenditure by 1.14%. This study may direct food industry planners and governmental policy-makers to account for health and economic consequences of fast foods. The socialization and imitation effects of fast foods consumption are considered

Suggested Citation

  • Lotfali Agheli & Sara Emamgholipour, 2016. "Analyzing Fast Food Consumption among Iranian Urban Households," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 205-212.
    • Handle: RePEc:eco:journ3:2016-02-04
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    References listed on IDEAS

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    Cited by:

    1. Lotfali Agheli, 2016. "Demand for Natural Gas in Food and Beverage Industries of Iran," International Journal of Energy Economics and Policy, Econjournals, vol. 6(3), pages 588-593.

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    More about this item

    Keywords

    Fast Food; Consumption; Urban Households;
    All these keywords.

    JEL classification:

    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • J32 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Nonwage Labor Costs and Benefits; Retirement Plans; Private Pensions
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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