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Japanese Households Energy Saving Behaviors Toward Social Risks by Conjoint Analysis

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  • Shin Kinoshita

    (Faculty of Economics, Ryukoku University, 67 Tsukamoto-cho, Fukakusa, Fushimi-ku, Kyoto, Japan.)

Abstract

Aftermath the earthquake in March 2011, Japanese face the drastic changes in energy environment. We have been concerned about electric power shortage because nuclear power plants cease their operation. In Tokyo, people suffered from the planned power outage and even in Osaka people has been often required to save electricity use at the peak of demand. In case the shortage of electricity, we should reduce electricity use. In addition, we should promote renewable energy sources such as solar and wind power instead of nuclear power and fossil fuel such as oil and coal to reduce greenhouse gas emissions. I analyze the factors that households reduce electricity use by conjoint analysis. I find that households reduce electricity use if monthly electricity rates increase and if they recognize the possibility of outages. It might be effective to announce the possibility of outages or instability of supply to households as a nudge.

Suggested Citation

  • Shin Kinoshita, 2017. "Japanese Households Energy Saving Behaviors Toward Social Risks by Conjoint Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 7(6), pages 78-84.
    • Handle: RePEc:eco:journ2:2017-06-10
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    References listed on IDEAS

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    Cited by:

    1. Shin Kinoshita, 2020. "Conjoint analysis of Japanese households’ energy-saving behavior after the earthquake: The role of the preferences for renewable energy," Energy & Environment, , vol. 31(4), pages 676-691, June.
    2. Izabella D. Elyakova & Aleksandr L. Elyakov & Tamara A. Karataeva & Aleksandr A. Khristoforov & Nadezhda S. Buryanina & Afanasiy A. Fedorov, 2018. "Conditions for Effective Long-Term Energy Supply to the Arctic Areas of the Republic of Sakha (Yakutia)," International Journal of Energy Economics and Policy, Econjournals, vol. 8(6), pages 361-370.
    3. Fettermann, Diego Castro & Cavalcante, Caroline Gobbo Sá & Ayala, Néstor Fabián & Avalone, Marianne Costa, 2020. "Configuration of a smart meter for Brazilian customers," Energy Policy, Elsevier, vol. 139(C).

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    More about this item

    Keywords

    energy saving; conjoint analysis; outages;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy

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