Giving away the store: How the zero price constraint results in fewer add-on features
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More about this item
Keywords
Aftermarkets; Bounded Rationality; Consumer Myopia; Add-Ons; Shrouded Prices;All these keywords.
JEL classification:
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
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