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Study On Promoting Wine Brands Online

Author

Listed:
  • Nicoleta CRISTACHE

    (Dunarea de Jos University of Galati, Romania)

  • Adrian MICU

    (Dunarea de Jos University of Galati, Romania)

  • Irina SUSANU

    (Dunarea de Jos University of Galati, Romania)

Abstract

The aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content must constantly adapt to the online searching and information gathering behaviour. To this purpose, our research efforts concentrated on examining the top ten wine producers in Romania, pointing out that corporate rigor supports effective web-sites and social media accounts for wine producers. Form the marketing management perspective, the development of a model to assess the web-site and social media account is highly required as it is useful for winemaking companies. From the academic perspective, it aims at identifying the correlation between the behaviour of modern consumer and the social media impact on all aspects of life.

Suggested Citation

  • Nicoleta CRISTACHE & Adrian MICU & Irina SUSANU, 2014. "Study On Promoting Wine Brands Online," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 189-198.
    • Handle: RePEc:ddj:fserec:y:2014:p:189-198
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    References listed on IDEAS

    as
    1. NISTORESCU Tudor & PAVEL Silvia-Mihaela & CONSTANTINESCU Adina, 2012. "E-Commerce - A Viable Part Of Winemakers` Strategy: Study On The Content Of Romanian Websites," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 279-287.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    3. Daniela MATEI & Dragos CRISTEA & Alexandru CAPATINA, 2012. "Risk Management in the Age of Turbulence - Failures and Challenges," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 17-22.
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