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Analysing the contribution of the product offerings to the customer satisfaction of co-operative Bank. A case study

Author

Listed:
  • Wankhede ABHA

    (K.J. Somaiya Institute of Management & Research, India)

  • Bhilawadikar VIBHA SUHAS

    (K.J. Somaiya Institute of Management & Research, India)

Abstract

As the banking industry is evolving the role of cooperative banking needs to be understood more closely. These institutions are pillars of financial stability and inclusiveness. However, since the market is opened it becomes imperative for these banks too to assess customer satisfaction and ensure strong relationship with their existing customers. This research among the current customers of Vishwas cooperative bank highlighted the contribution of product offering to the concept of customer satisfaction especially in the times when being customer centric is considered imperative for being successful in business. Ease of getting loans and to acquire credit facilities from the Bank was the key factor that influenced the customer satisfaction positively.

Suggested Citation

  • Wankhede ABHA & Bhilawadikar VIBHA SUHAS, 2019. "Analysing the contribution of the product offerings to the customer satisfaction of co-operative Bank. A case study," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 111-119.
    • Handle: RePEc:ddj:fseeai:y:2019:i:1:p:111-119
    DOI: https://doi.org/10.35219/eai1584040913
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    References listed on IDEAS

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    2. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
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