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Small Business Struggle in a Developing Economy:Does Organizational Culture Matter?

Author

Listed:
  • Michael STOICA

    (School of Business, Washburn University, Topeka, Kansas, USA)

  • Liviu FLOREA

    (School of Business, Washburn University, Topeka, Kansas, USA)

  • Edit LUKÁCS

    (Department Business Administration, Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania)

Abstract

The paper examines the relationship between two important variables that define small and medium-sized enterprises:organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a challenge and an opportunity for researchers. Results show that the combination of entrepreneurial characteristics and planning and goal oriented managerial styles suits best successful companies. The market-driven type of culture has the best coordination and is best positioned to deliver customer-centered versatility, while adhocracy helps businesses respond fast to changes in the market environment

Suggested Citation

  • Michael STOICA & Liviu FLOREA & Edit LUKÁCS, 2012. "Small Business Struggle in a Developing Economy:Does Organizational Culture Matter?," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 5-14.
    • Handle: RePEc:ddj:fseeai:y:2012:i:3:p:5-14
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    File URL: http://www.ann.ugal.ro/eco/Doc2012.3/Stoica_Florea_Lukacs.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Organizational culture; Responsiveness; Developing economy; Small and medium-sized enterprises;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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