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Technological Determinants of Compelling Consumer Information-Seeking Experiences in the Online Medium

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  • Alina Lazoc

Abstract

Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of creating extraordinary information-seeking experiences both for consumers preparing to make buying decisions and for those looking for information gathering as a source of entertainment. We propose an in-depth analysis of the online navigation systems’ design features and their influence on consumers’ emotional and cognitive involvement in information-seeking tasks, as they have been previously conceptualized and empirically tested by online flow research.

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  • Alina Lazoc, 2013. "Technological Determinants of Compelling Consumer Information-Seeking Experiences in the Online Medium," Quaestus Multidisciplinary Research Journal, Faculty of Management in Tourism and Commerce Timisoara, "Dimitrie Cantemir" Christian University, Timisoara, Romania, vol. 1(3), pages 13-22, November.
    • Handle: RePEc:dcc:journl:v:1:y:2013:i:3:p:13-22
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    References listed on IDEAS

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    1. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
    2. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
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