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Standards, reputation, and trade: evidence from US horticultural import refusals

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  • JOUANJEAN, MARIE-AGNÈS

Abstract

By disentangling productivity- from quality-sorting in horticultural exports, this paper investigates the impact of food safety standards and consumers’ preference for quality on developing countries’ capacity to export high care and differentiated agricultural products (HCAs). Using a unique database on US import refusals, the empirical analysis shows that a shock to reputation has a downgrading effect, reducing the capacity to participate and benefit from trade in HCAs. The occurrence of at least one refusal in the current year reduces HS 6-digit average unit export price by over 8% and the long-run propensity suggests a 25% cut.

Suggested Citation

  • Jouanjean, Marie-Agnès, 2012. "Standards, reputation, and trade: evidence from US horticultural import refusals," World Trade Review, Cambridge University Press, vol. 11(3), pages 438-461, July.
  • Handle: RePEc:cup:wotrrv:v:11:y:2012:i:03:p:438-461_00
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    Cited by:

    1. Giorgio Barba Navaretti & Giulia Felice & Emanuele Forlani & Paolo Garella, 2018. "Non-tariff measures and competitiveness," Development Working Papers 438, Centro Studi Luca d'Agliano, University of Milano, revised 01 Feb 2023.
    2. Lorena Tudela-Marco & Jose Maria Garcia-Alvarez-Coque & Luisa Martí-Selva, 2017. "Do EU Member States Apply Food Standards Uniformly? A Look at Fruit and Vegetable Safety Notifications," Journal of Common Market Studies, Wiley Blackwell, vol. 55(2), pages 387-405, March.
    3. John Christopher Beghin & Anne-Célia Disdier & Stéphan Marette, 2017. "Trade restrictiveness indices in the presence of externalities: An application to non-tariff measures," World Scientific Book Chapters, in: John Christopher Beghin (ed.), Nontariff Measures and International Trade, chapter 5, pages 81-104, World Scientific Publishing Co. Pte. Ltd..
    4. Curzi, Daniele & Raimondi, Valentina & Olper, Alessandro, 2013. "Quality Upgrading, Competition and Trade Policy: Evidence from the Agri-Food Sector," 2013: Productivity and Its Impacts on Global Trade, June 2-4, 2013. Seville, Spain 152386, International Agricultural Trade Research Consortium.
    5. repec:hal:gmonwp:hal-00961727 is not listed on IDEAS
    6. Jouanjean, Marie-Agnes & Maur, Jean-Christophe & Shepherd, Ben, 2011. "Reputation matters: Spillover effects in the enforcement of US SPS measures," MPRA Paper 35270, University Library of Munich, Germany.
    7. Suzuki, Aya & Nam, Vu Hoang & Lee, Guenwoo, 2021. "Inducing Smallholders’ Compliance with International Standards: Evidence from the Shrimp Aquaculture Sector in Vietnam," 2021 Conference, August 17-31, 2021, Virtual 315025, International Association of Agricultural Economists.
    8. repec:lic:licosd:33913 is not listed on IDEAS
    9. repec:hal:pseose:hal-00961727 is not listed on IDEAS
    10. Kumar, C Nalin, 2016. "Sensitivity of India’s agri-food exports to the European union: An institutional perspective," Working Papers 366, Institute for Social and Economic Change, Bangalore.
    11. Jouanjean, Marie-Agnès & Maur, Jean-Christophe & Shepherd, Ben, 2015. "Reputation matters: Spillover effects for developing countries in the enforcement of US food safety measures," Food Policy, Elsevier, vol. 55(C), pages 81-91.
    12. Tanrattanaphong, Borworn & Hu, Baiding & Gan, Christopher, 2020. "The impacts of value chain upgrading on the export of processed food," Food Policy, Elsevier, vol. 93(C).

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