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Depth vs. Breadth: Network Strategy in Emerging Markets

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  • Prashantham, Shameen
  • Zhou, Abby Jingzi
  • Dhanaraj, Charles

Abstract

Using survey data from China and India, we explore the impact of network strategy of new ventures in emerging markets. We focus on two critical dimensions of network strategy, namely, broadening and deepening the network and two types of knowledge: market knowledge and technological knowledge. We find that proactive network deepening is associated with market knowledge and network broadening with technological knowledge. From a network perspective, our work highlights the counterintuitive outcomes of breadth versus depth orientation in network strategy, highlighting differences between advanced and emerging economies. We use a post-hoc multi-group analysis to show the differences even within the two emerging markets: India and China. The direct effect of partnering proactiveness on market knowledge in India is significantly higher than that in China but there is no significant difference as to the effect of technological knowledge. We use this exploratory study to highlight the opportunities for network and entrepreneurship scholars to study emerging markets and, in particular, undertake comparative studies between new ventures in China and India.

Suggested Citation

  • Prashantham, Shameen & Zhou, Abby Jingzi & Dhanaraj, Charles, 2020. "Depth vs. Breadth: Network Strategy in Emerging Markets," Management and Organization Review, Cambridge University Press, vol. 16(2), pages 229-260, May.
    • Handle: RePEc:cup:maorev:v:16:y:2020:i:2:p:229-260_2
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    Cited by:

    1. Shufeng Simon Xiao & Yong Kyu Lew & Byung Il Park, 2020. "International Network Searching, Learning, and Explorative Capability: Small and Medium-sized Enterprises from China," Management International Review, Springer, vol. 60(4), pages 597-621, August.
    2. Yuanyuan Li & John Cantwell, . "Rapid FDI of emerging market firms: foreign participation and leapfrogging in the establishment chain," UNCTAD Transnational Corporations Journal, United Nations Conference on Trade and Development.
    3. Stojčić, Nebojša & Dabić, Marina & Musteen, Martina, 2024. "With a little help from my friends: Institutional obstacles, networking, and SME exporting in emerging European and Asian economies," International Business Review, Elsevier, vol. 33(3).
    4. Andrei Andreia Gabriela & Dincă Violeta-Mihaela & Mitan Andreea & Vătămănescu Elena-Mădălina, 2021. "Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures," Management & Marketing, Sciendo, vol. 16(3), pages 167-186, September.
    5. Zhu, Shanshan & Hagedoorn, John & Zhang, Shuhui & Liu, Fengchao, 2021. "Effects of technological distance on innovation performance under heterogeneous technological orientations," Technovation, Elsevier, vol. 106(C).
    6. Shih, Yu-Yuan & Lin, Chih-An, 2022. "Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era," Journal of Business Research, Elsevier, vol. 148(C), pages 410-419.
    7. Saiyed, Abrar Ali & Eryarsoy, Enes & Mondal, Arindam & Dhandapani, Karthik, 2023. "Business group affiliation and internationalization of new ventures: Moderating role of industry and liberalization," Journal of Business Research, Elsevier, vol. 157(C).

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