IDEAS home Printed from https://ideas.repec.org/a/cup/jagaec/v14y1982i01p77-82_02.html
   My bibliography  Save this article

The Agricultural Marketing Agenda for the Eighties

Author

Listed:
  • Ward, Ronald W.

Abstract

The agenda for marketing research in the 1980s, to a great extent, has already been set by the events of the 1970s. Agriculture is in a period of transition in which commodity surpluses are expected to be less of a problem area. International markets are expanding, and the delivery systems have become complex in both structure and in the functions performed. The dynamics of the marketplace obviously influence the research agenda.Before looking at the changing research needs for agricultural marketing, a definition of the concept is needed. For the context of this paper, marketing research is defined to be the process of assimilation and creation of information on the economic performance of potential and existing arrangements that facilitate the assembling, distribution, and consumption of foods, fibers, and ornamentals.

Suggested Citation

  • Ward, Ronald W., 1982. "The Agricultural Marketing Agenda for the Eighties," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 14(1), pages 77-82, July.
    • Handle: RePEc:cup:jagaec:v:14:y:1982:i:01:p:77-82_02
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S008130520002759X/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Claud L. Scroggs, 1975. "The Relevance of University Research and Extension Activities in Agricultural Economics to Agribusiness Firms," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(5), pages 883-888.
    2. Peter Helmberger & Sidney Hoos, 1962. "Cooperative Enterprise and Organization Theory," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 44(2), pages 275-290.
    3. Spitze, Robert G. F., 1981. "Future Agricultural and Food Policy," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 13(1), pages 11-19, July.
    4. Oursbourn, Cecil D. & Hardin, Daniel C. & Lacewell, Ronald D., 1977. "Classification Of Contributions To The Southern Journal Of Agricultural Economics: 1969-76," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 9(2), pages 1-4, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ward, Clement E., 1984. "An Empirical Study Of Competition In The Price Discovery Process For Slaughter Lambs," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 9(01), pages 1-10, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. A. M. Hind, 1994. "Cooperatives – Under Performers By Nature? An Exploratory Analysis Of Cooperative And Non‐Cooperative Companies In The Agri‐Business Sector," Journal of Agricultural Economics, Wiley Blackwell, vol. 45(2), pages 213-219, May.
    2. Clayton, Kenneth C., 0. "U.S. Agriculture In The 1980s: Economic Perceptions," Increasing Understanding of Public Problems and Policies, Farm Foundation.
    3. Parliament, Claudia & Lerman, Zvi & Fulton, Joan R., 1990. "Performance of Cooperatives and Investor-Owned Firms in the Dairy Industry," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 5, pages 1-16.
    4. Alsemgeest, L. & Smit, A.v.A., 2012. "Customer satisfaction of agricultural business units: The case of a major South African agricultural business," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 51(01), February.
    5. Louis-Antoine Saïsset & Jean-Pierre Couderc, 2013. "Approche typologique de la gouvernance coopérative agricole : le cas des caves coopératives du Languedoc-Roussillon," Post-Print hal-01506212, HAL.
    6. Xin Deng & Lingzhi Zhang & Rong Xu & Miao Zeng & Qiang He & Dingde Xu & Yanbin Qi, 2022. "Do Cooperatives Affect Groundwater Protection? Evidence from Rural China," Agriculture, MDPI, vol. 12(7), pages 1-14, July.
    7. Youde, James G., 1967. "A Theory of Farm Purchasing Cooperatives," WAEA/ WFEA Conference Archive (1929-1995) 323540, Western Agricultural Economics Association.
    8. Lewis Evans & Graeme Guthrie, 2006. "A Dynamic Theory of Cooperatives: The Link between Efficiency and Valuation," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 162(2), pages 364-383, June.
    9. Iselborn, M. & Jungbluth, L. & Hanf, J.H., 2015. "Probleme des Qualitätsmanagements bei Winzergenossenschaften," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 50, March.
    10. Pennerstorfer, Dieter & Weiss, Christoph R., 2011. "Do Cooperatives Offer High Quality Products? Theory and Empirical Evidence from the Wine Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115741, European Association of Agricultural Economists.
    11. Rogers, Richard T. & Petraglia, Lisa M., 1993. "Agricultural Cooperatives and Market Performance in Food Manufacturing," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 9, pages 1-12.
    12. Yu, L. & Huang, W., 2018. "Non-economic societal impact or economic revenue? Performance and efficiency analysis of farmer cooperatives in China," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277512, International Association of Agricultural Economists.
    13. Conner, J. Richard, 1981. "Discussion: The New Food And Agriculture Bill - Where Is It Headed? Potential Impacts On Southern Agriculture," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 13(01), pages 1-3, July.
    14. Ladd, George W., 1981. "The Objective of the Cooperative Association," AAEA Miscellaneous Paper Archive 337346, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Nadav, Carmel & Hammond, Jerome W., 1992. "Financial Structure And The Dynamics Of Investment Decisions In Supply Cooperatives," Staff Papers 13401, University of Minnesota, Department of Applied Economics.
    16. Sporleder, Thomas L. & Goldsmith, Peter D., 1990. "The Risk Mitigation Aspects of Agricultural Cooperatives," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265910, Food and Agricultural Marketing Consortium (FAMC).
    17. Lopez, Rigoberto A. & Spreen, Thomas H., 1984. "The Impact Of Alternative Payment Arrangements On The Performance Of Florida Sugarcane Cooperatives," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 16(2), pages 1-9, December.
    18. Ortmann, Gerald F. & King, Robert P., 2006. "Small-Scale Farmers in South Africa: Can Agricultural Cooperatives Facilitate Access to Input and Product Markets?," Staff Papers 13930, University of Minnesota, Department of Applied Economics.
    19. Robbins, Lynn W., 1988. "A Positive Role For Graduate Agribusiness Programs In Agricultural Economics," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 13(01), pages 1-7, July.
    20. Xiao Peng & George Hendrikse & Wendong Deng, 2018. "Communication and Innovation in Cooperatives," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1184-1209, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jagaec:v:14:y:1982:i:01:p:77-82_02. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/aae .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.