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Product Line Extension among New England Craft Breweries

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  • Berning, Joshua
  • McCullough, Michael

Abstract

The U.S. brewing industry was at a low point in the 1980s. Since that time, more than 4,000 new breweries of varying scales and scopes have entered the market. Given the rapid expansion in this industry, which involves large capital costs, it is useful to consider the competitive nature of individual firms. Using a sample of New England breweries, this study identifies several firm and geographic attributes that are linked to firms’ product offerings. We find that the breadth of product lines and nature of competition varies by brewery type and by the economic environment of the market.

Suggested Citation

  • Berning, Joshua & McCullough, Michael, 2017. "Product Line Extension among New England Craft Breweries," Agricultural and Resource Economics Review, Cambridge University Press, vol. 46(1), pages 73-86, April.
    • Handle: RePEc:cup:agrerw:v:46:y:2017:i:01:p:73-86_00
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    Cited by:

    1. Michael McCullough & Joshua Berning & Jason L. Hanson, 2019. "Learning By Brewing: Homebrewing Legalization And The Brewing Industry," Contemporary Economic Policy, Western Economic Association International, vol. 37(1), pages 25-39, January.

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