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Ventajas competitivas de un centro comercial a partir de sus recursos

Author

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  • María Marlene Martín Méndez
  • Ruth Noemí Ojeda López

Abstract

En la actualidad, las personas pueden elegir dónde establecer su negocio, dada la oferta inmobiliaria existente, por lo que resulta necesario para el centro comercial desarrollar estrategias que le generen ventajas competitivas sostenibles. Dada la actividad comercial que se desarrolla en la ciudad de Mérida, Yucatán, Mé-xico, y el ambiente de competencia, es conveniente analizar las estrategias de operación de los centros comerciales, así como los recursos que involucran. Este artículo analiza la opinión de seis locatarios de un centro comercial en relación con los recursos que este posee y utiliza durante su gestión, qué estrategias desarrolla a partir de ellos y qué ventajas competitivas genera. Se elaboró un estudio de caso que tomó como unidad de análisis un centro comercial de la ciudad de Mérida. Los resultados muestran que el centro estudiado basa sus estrategias en sus recursos tangibles, pues son valiosos, raros e inimitables, y potenciales creadores de ventajas competitivas sostenibles

Suggested Citation

  • María Marlene Martín Méndez & Ruth Noemí Ojeda López, 2017. "Ventajas competitivas de un centro comercial a partir de sus recursos," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 147-165, July.
    • Handle: RePEc:col:000452:016302
    DOI: 10.19052/ed.4232
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    References listed on IDEAS

    as
    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
    2. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Comercio; recursos y capacidades; estrategia y ventaja competitiva;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • F19 - International Economics - - Trade - - - Other
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • N96 - Economic History - - Regional and Urban History - - - Latin America; Caribbean

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