Internacionalización de la pyme latinoamericana: referente para el exito empresarial en Colombia
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References listed on IDEAS
- Sascha Fuerst, 2010. "Global Marketing Strategy: The case of a born global software firm in Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.
- David A Griffith & Salih Tamer Cavusgil & Shichun Xu, 2008. "Emerging themes in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(7), pages 1220-1235, October.
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More about this item
Keywords
InternacionalizaciónPYMENegocios internacionalesEstrategia;JEL classification:
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
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