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Economía conductual: un análisis desde la interdisciplinariedad y la complejidad

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  • Armenio Pérez Martínez
  • Aimara Rodríguez Fernández

Abstract

El artículo analiza varios supuestos de la Economía Conductual, realizando aportes para su aplicación y comprensión teórica. La investigación es básica pura, documental y exploratoria. Se analizan los principales referentes teóricos de la Economía Conductual mediante el método hipotético deductivo. La investigación senala la necesidad de complementar la perspectiva de la racionalidad limitada, analiza el Sistema Dual de Razonamiento (SDR) y se enfoca en la experimentación como forma de generar nuevos conocimientos. Las conclusiones promueven la comprensión de la racionalidad desde una visión interdisciplinaria y compleja, con componentes como las potencialidades cognitivas, la optimización de resultados, la información suficiente y el control. Se considera que el SDR es complejo, donde los elementos reflexivos y de autocontrol hacen que la rapidez de la respuesta sea menor. Estas consideraciones generan nuevas oportunidades para el análisis y la reflexión acerca de las determinantes psicosociales del comportamiento de los agentes económicos.

Suggested Citation

  • Armenio Pérez Martínez & Aimara Rodríguez Fernández, 2022. "Economía conductual: un análisis desde la interdisciplinariedad y la complejidad," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 41(74), pages 17-40, July.
    • Handle: RePEc:col:000152:020719
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    References listed on IDEAS

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    1. Herbert A. Simon, 1955. "A Behavioral Model of Rational Choice," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 69(1), pages 99-118.
    2. Cindy Cifuentes Gómez & Siervo Tulio Delgado Ruiz & Jorge Iván González, 2021. "El comportamiento económico desde la perspectiva biológica y psicológica," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 40(72), pages 17-43, July.
    3. San Martín, René & Isla, Pablo & Melis, Camilo, 2012. "Preferencia temporal en el cerebro: Una revisión crítica de las contribuciones de la neuroeconomía al estudio de la elección intertemporal," El Trimestre Económico, Fondo de Cultura Económica, vol. 0(314), pages 449-473, abril-jun.
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    More about this item

    Keywords

    economía; racionalidad; creencias; toma de decisiones; experimentación; comportamiento económico.;
    All these keywords.

    JEL classification:

    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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