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Innovación y rendimiento: relación mediada por la orientación al aprendizaje y al mercado en empresas mexicanas

Author

Listed:
  • María del Rosario Demuner-Flores
  • Alejandro Delgado-Cruz
  • Elva Esther Vargas-Martínez

Abstract

La innovación es la estrategia de las empresas para la creación de valor, mejorar la competitividad y el desarrollo sostenible. El objetivo de esta investigación fue analizar la influencia de la innovación en el rendimiento ante la mediación de la orientación al aprendizaje y al mercado. Se llevó a cabo un estudio cuantitativo explicativo en una muestra de 71 empresas mexicanas con un modelado de ecuaciones estructurales, con el que se comprobó la influencia de la innovación en el rendimiento, la orientación al aprendizaje y la orientación al mercado. Además, reveló influencia significativa de la innovación en el rendimiento a través de la mediación de la orientación al aprendizaje y al mercado. Se resalta entonces la innovación como factor primordial que permea el rendimiento para visualizar mejores condiciones y expectativas empresariales

Suggested Citation

  • María del Rosario Demuner-Flores & Alejandro Delgado-Cruz & Elva Esther Vargas-Martínez, 2022. "Innovación y rendimiento: relación mediada por la orientación al aprendizaje y al mercado en empresas mexicanas," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 82-94, March.
    • Handle: RePEc:col:000129:020064
    DOI: 10.18046/j.estger.2022.162.4706
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    References listed on IDEAS

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    More about this item

    Keywords

    innovación; aprendizaje; orientación al mercado; rendimiento;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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