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STEREOTYPICAL FACTORS IN TOURISM -Literature review

Author

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  • Cristina-Elena ALBU

    (Doctoral School of Economics and Business Administration „Alexandru Ioan Cuza” University of Iasi, Romania)

Abstract

International tourism has grown rapidly nowdays, contributing to the growth of the global economy. The purpose of this essay is to identify and analyze stereotypical factors in the development of strategies concerning the offer for the tourism industry: the image of a tourist destination, brand, country of origin and customer behaviour. Documentary study was the research method used: representative articles were analysed, as recent as possible, to determine the factors mentioned above. Professionals in the industry of tourism need to understand cultural differences between tourists, as well as those of the host country, to be able to create tourist reception offers that live up to the standards expected by clients.

Suggested Citation

  • Cristina-Elena ALBU, 2013. "STEREOTYPICAL FACTORS IN TOURISM -Literature review," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 5-13, May.
    • Handle: RePEc:cmj:journl:y:2013:i:3:albuce
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    References listed on IDEAS

    as
    1. Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
    2. Corniglion, Sébastien & Turnois, Nadine, 2011. "Simulating tourists' behaviour using multi-agent modelling," MPRA Paper 33526, University Library of Munich, Germany.
    3. Delphine Le Serre & Corinne Chevalier, 2012. "Marketing Travel Services to Senior Consumers," Post-Print hal-00879295, HAL.
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    Cited by:

    1. Gabriela Menet & Marek Szarucki, 2020. "Impact of Value Co-Creation on International Customer Satisfaction in the Airsoft Industry: Does Country of Origin Matter?," JRFM, MDPI, vol. 13(10), pages 1-23, September.
    2. Cristina Elena ALBU, 2016. "Tourism And Terrorism: A Worldwide Perspective," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(1), pages 1-19, March.

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    More about this item

    Keywords

    Stereotype; Autostereotype; Heterestereoptype; Destination image; Country brand; Country of origin effect; Customers’ behavior; Tourism;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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