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Aspects Of The Economic Crisis Influence On The Romanian Consumer Behavior

Author

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  • TOMA ANDREI

    (VALAHIA UNIVERSITY, TARGOVISTE, ROMANIA)

Abstract

This paper aimed to study several aspects of the economic crisis influence on the Romanian consumer behavior. In the first part of the paper, I have presented the relevant economic factors, which are certainly among the factors that determine behavior, among other factors. I then briefly presented the economic crisis impact on Romania. The last part includes aspects of the influences of the economic crisis on Romanian consumer behavior. I used as data sources: consumer behavior literature, statistical data, published results of surveys (from research carried out by specialized companies), economic publications, recent academic articles. In other words, I did an indirect research about the effects of the economic crisis on the Romanian consumer behavior. The negative effects of the crisis have changed the buying and consumption behavior of the Romanians. Some obvious effects were: the purchase and consumption of cheaper products, the purchase and consumption in smaller quantity, waiving or postponing some of their expenditures (especially the purchase of new cars, the purchase of home appliances, reducing the duration of the holiday period, reducing the number of the holidays abroad). I tried to cover as many aspects of the influence of the economic crisis on Romanian consumer behavior, but the research is not exhaustive, since the implications of the crisis on Romanian consumer behaviour are vast (as dimensions of the behaviour and as areas, too).

Suggested Citation

  • Toma Andrei, 2015. "Aspects Of The Economic Crisis Influence On The Romanian Consumer Behavior," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 5-18, August.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:4:p:5-18
    as

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    File URL: http://www.utgjiu.ro/revista/ec/pdf/2015-04/01_Toma%20Andrei.pdf
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    References listed on IDEAS

    as
    1. Lorena DUDUIALA POPESCU, 2010. "Economical Crisis in Romania – a Consequence of the Wrong Mix of Macro-Economical Policies," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 293-302, November.
    2. Insurance and AFPs of Peru Superintendence of Banks & Consultative Group to Assist the Poor, 2010. "Financial Inclusion and Consumer Protection in Peru," World Bank Publications - Reports 21838, The World Bank Group.
    3. Catana Adina, 2012. "CHANGES IN CONSUMERâ€(tm)S BEHAVIOUR ON THE ROMANIAN RETAIL MARKET IN THE CONTEXT OF ECONOMIC CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 267-272, July.
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    Cited by:

    1. Vasiliy Starostin & Evgeniy Samokhodkin & Alisa Elzon, 2020. "Changing Consumer and Brand Behavior in the Early Stages of the COVID-19 Pandemic in Russia," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 531-543.
    2. Toma Andrei, 2017. "Some Recent Issues Regarding The Behavior Of The Romanian Townspeople During The Winter Holidays," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 26-29, April.

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