Evolution Of The Main Models Of Integrated Marketing Communications Who Have The Role To Influence Consumer Buying Behavior
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- Gould, Stephen J., 2004. "IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 66-70, March.
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integrated marketing communication; consumer behavior; communication models; efficiency; message.;All these keywords.
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