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Le client « acteur » de l'organisation. Enjeux et perspectives pour les sciences de gestion

Author

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  • Aurélien Rouquet
  • Fanny Reniou
  • Kiane Goudarzi

Abstract

There are many strands of marketing research that stress the increasingly active role played by customers within organizations. This role of the customer as an actor raises several questions for Management Science. This article discusses five of these questions: 1) the functions that customers can carry out in organizations; 2) the configurations that organizations can adopt to act with their customers; 3) the performance of organized action carried out with customers; 4) the techniques that can be used to manage customers; 5) the strategic issues raised by the active role of the customers within organizations.

Suggested Citation

  • Aurélien Rouquet & Fanny Reniou & Kiane Goudarzi, 2013. "Le client « acteur » de l'organisation. Enjeux et perspectives pour les sciences de gestion," Revue française de gestion, Lavoisier, vol. 0(5), pages 85-98.
    • Handle: RePEc:cai:rfglav:rfg_234_0085
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    Cited by:

    1. Mia Mahmudur Rahim, 2017. "Improving Social Responsibility in RMG Industries Through a New Governance Approach in Laws," Journal of Business Ethics, Springer, vol. 143(4), pages 807-826, July.
    2. Shérazade Gatfaoui & Léa Aguesse & Maëlle Derboeuf & Apolline Jouvet & Naëlle Plaine, 2022. "From The Temporary (Re)Negotiation Of Norms Between Between "Carpoolers" To The Adjustment Of Their Behavior [De La (Re)Negociation Temporaire Des Normes Entre « Covoitureurs » A L'Ajuste," Post-Print hal-03795639, HAL.

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