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Behaviour of consumers of conventional and organic flowers and ornamental plants in Italy

Author

Listed:
  • E. Schimmenti

    (Department Agricultural and Forest Science, University of Palermo, Palermo, Italy)

  • A. Galati

    (Department Agricultural and Forest Science, University of Palermo, Palermo, Italy)

  • V. Borsellino

    (Department Agricultural and Forest Science, University of Palermo, Palermo, Italy)

  • C. Ievoli

    (Department of Agriculture, Environment and Food, University of Molise, Campobasso, Italy)

  • C. Lupi

    (Department of Economics, Management, Society, and Institutions, University of Molise, Campobasso, Italy)

  • S. Tinervia

    (Department Agricultural and Forest Science, University of Palermo, Palermo, Italy)

Abstract

The paper analyses preferences and motivations of Italian consumers of flowers and ornamental plants, both conventional and organic. The results helped to outline their profile. Purchases are still done in the traditional places (flower shops for cut flowers and plant nurseries for potted plants), however positive trend is found for potted plants purchases at large distribution chains. Some differences came out as to purchase motivations: cut flowers are mainly bought in special occasions whereas potted plants purchases are linked to personal use. The results confirm a positive relationship between the purchase of flowers and plants and the age of the interviewees, besides showing that women are interested on purchases. The information we obtained is relevant not only for the sector's operators in order to define effective managerial strategies, but also for the policy maker to address new market and consumption policies.

Suggested Citation

  • E. Schimmenti & A. Galati & V. Borsellino & C. Ievoli & C. Lupi & S. Tinervia, 2013. "Behaviour of consumers of conventional and organic flowers and ornamental plants in Italy," Horticultural Science, Czech Academy of Agricultural Sciences, vol. 40(4), pages 162-171.
    • Handle: RePEc:caa:jnlhor:v:40:y:2013:i:4:id:115-2013-hortsci
    DOI: 10.17221/115/2013-HORTSCI
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    References listed on IDEAS

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    1. Chengyan Yue & Terrance M. Hurley & Neil Anderson, 2011. "Do native and invasive labels affect consumer willingness to pay for plants? Evidence from experimental auctions," Agricultural Economics, International Association of Agricultural Economists, vol. 42(2), pages 195-205, March.
    2. Yue, Chengyan & Hall, Charles R. & Behe, Bridget K. & Campbell, Benjamin L. & Dennis, Jennifer H. & Lopez, Roberto G., 2010. "Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 42(4), pages 757-772, November.
    3. Jouni Paavola, 2001. "Towards Sustainable Consumption: Economics and Ethical Concerns for the Environment in Consumer Choices," Review of Social Economy, Taylor & Francis Journals, vol. 59(2), pages 227-248.
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