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Social Media and Destination Marketing: Today Advancements for Tourism Future

Author

Listed:
  • Camelia Surugiu

    (Faculty of Administration and Business, University of Bucharest, Romania)

  • Marius Surugiu

    (Institute of National Economy, Bucharest, Romania)

  • Raluca Mazilescu

    (Institute of National Economy, Bucharest, Romania)

Abstract

The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.

Suggested Citation

  • Camelia Surugiu & Marius Surugiu & Raluca Mazilescu, 2019. "Social Media and Destination Marketing: Today Advancements for Tourism Future," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 29(1), pages 83-90, December.
    • Handle: RePEc:but:manage:v:29:y:2019:i:1:p:83-90
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    References listed on IDEAS

    as
    1. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    Cited by:

    1. Maria Palazzo & Iza Gigauri & Mirela Clementina Panait & Simona Andreea Apostu & Alfonso Siano, 2022. "Sustainable Tourism Issues in European Countries during the Global Pandemic Crisis," Sustainability, MDPI, vol. 14(7), pages 1-21, March.

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