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Strategic Communication Process: Support For Measuring Company Performance

Author

Listed:
  • Gabriel-Florin MESAROS

    (Valahia University of Targoviste, Romania)

Abstract

This article presents specific features of managerial communication as a management discipline and its evolution in time. It is also justified the dependence of the management functions and communication process. It can be noted an interdependent relationship between managerial and communication functions, concluding that the communication process is central to the management system of any enterprise. Also in the article are reflected several new approaches that aim the roles of the manager, and the importance of communication in exercising this managerial roles.

Suggested Citation

  • Gabriel-Florin MESAROS, 2021. "Strategic Communication Process: Support For Measuring Company Performance," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 6(3), pages 180-186.
    • Handle: RePEc:brc:brccej:v:6:y:2021:i:3:p:180-186
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    References listed on IDEAS

    as
    1. Ion Stegaroiu & Valentin Radu & Hamit Simsek & Alina Iuliana Tabirca, 2020. "Impact of Leadership Team Values and Performance on Organizational Behavior," Book chapters-LUMEN Proceedings, in: Ioana PANAGORET & Gabriel GORGHIU (ed.), International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.), edition 1, volume 10, chapter 27, pages 241-251, Editura Lumen.
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    More about this item

    Keywords

    communication; managerial communication; performance.;
    All these keywords.

    JEL classification:

    • D39 - Microeconomics - - Distribution - - - Other
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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