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Integrated Strategic Communication in Romanian Organizations

In: 2nd International Conference Global Ethics - Key of Sustainability (GEKoS)

Author

Listed:
  • Florin Mesaros

    (PhD student, "Valahia" University of Targoviste, Doctoral School of Economics and Humanities, Targoviste, Romania)

  • Irina Antoaneta Tanasescu

    (Associate Professor, "Valahia" University of Targoviste, Romania)

Abstract

The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization. Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision statement and ending with the evaluation of achieved goals. The following example - Integrated Strategic Communication (ISC)- shows the ways the integrated strategic communication can be reached in Romanian organizations.

Suggested Citation

  • Florin Mesaros & Irina Antoaneta Tanasescu, 2021. "Integrated Strategic Communication in Romanian Organizations," Book chapters-LUMEN Proceedings, in: Adriana Grigorescu & Valentin Radu (ed.), 2nd International Conference Global Ethics - Key of Sustainability (GEKoS), edition 1, volume 15, chapter 18, pages 208-217, Editura Lumen.
    • Handle: RePEc:lum:prchap:15-18
    DOI: https://doi.org/10.18662/lumproc/gekos2021/18
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    References listed on IDEAS

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    1. Ion Stegaroiu & Valentin Radu & Hamit Simsek & Alina Iuliana Tabirca, 2020. "Impact of Leadership Team Values and Performance on Organizational Behavior," Book chapters-LUMEN Proceedings, in: Ioana PANAGORET & Gabriel GORGHIU (ed.), International Conference Globalization, Innovation and Development. Trends and Prospects (G.I.D.T.P.), edition 1, volume 10, chapter 27, pages 241-251, Editura Lumen.
    2. Widyanti Rahmi & Basuki & Susiladewi, 2020. "Do Leadership Style and Organizational Communication Increase to Organizational Commitment? Study Among Hospital Staff," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(2), pages 17-24, August.
    3. Claudia-Elena Grigoras-Ichim & Lucia Morosan-Danila, 2020. "Analysis of the Correlation Managerial Decisions - Interim Financial Statements," Book chapters-LUMEN Proceedings, in: Adriana Grigorescu & Valentin Radu (ed.), 1st International Conference Global Ethics - Key of Sustainability (GEKoS), edition 1, volume 11, chapter 21, pages 203-211, Editura Lumen.
    4. Adriana Grigorescu & Valentin Radu (ed.), 2020. "1st International Conference Global Ethics - Key of Sustainability (GEKoS)," Books - LUMEN Proceedings, Editura Lumen, edition 1, volume 11, number 11, August.
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    More about this item

    Keywords

    communication; integration; stakeholder; organization; strategy;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O4 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity
    • O5 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies

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