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Die Vermarktlichung von Wildnis. Lebendige Waren, Companionability und Encounter Value beim Mustang Makeover Germany

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  • Pütz Robert

    (Goethe-Universität Frankfurt – Institut für HumangeographieTheodor-W.-Adorno-Platz 6Frankfurt 60629FrankfurtGermany)

Abstract

From a social studies of marketization perspective this paper deals with the commodification of wild horses. It tackles with three questions: How are (wild) animals commodified in markets? How are lively commodities being valued and priced? How does the liveliness of the commodity influence the processes of marketization and vice versa how is the animal affected by being handled as a commodity? I draw on Haraway’s concept of encounter value and develop the idea of companionability as core concepts guiding the analysis.

Suggested Citation

  • Pütz Robert, 2020. "Die Vermarktlichung von Wildnis. Lebendige Waren, Companionability und Encounter Value beim Mustang Makeover Germany," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(1), pages 1-13, March.
    • Handle: RePEc:bpj:zfwige:v:64:y:2020:i:1:p:1-13:n:2
    DOI: 10.1515/zfw-2018-0031
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    References listed on IDEAS

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    2. Beckert, Jens & Aspers, Patrik (ed.), 2011. "The Worth of Goods: Valuation and Pricing in the Economy," OUP Catalogue, Oxford University Press, number 9780199594658.
    3. Michel Callon & Fabian Muniesa, 2005. "Economic markets as calculative collective devices," Post-Print halshs-00087477, HAL.
    4. Rosemary-Claire Collard & Jessica Dempsey, 2013. "Life for Sale? The Politics of Lively Commodities," Environment and Planning A, , vol. 45(11), pages 2682-2699, November.
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