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Wahrnehmung, Reputation und Image von Genossenschaften aus Sicht der deutschen Bevölkerung

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  • Breuning Senta

    (Schwerzstraße 46, 70599Stuttgart, Germany)

Abstract

The implementation of values and culture can increase a company's success and its perception. In addition to values and principles, the corporate culture of the registered cooperative is also shaped by economic self-help. The aim of this article is to find out how German society perceives cooperatives. The results are based on a representative Germany-wide online survey. In general, the German population perceives cooperatives well and predominantly positively. Women and the younger generations (Generation Y and Generation Z) have a lower perception.

Suggested Citation

  • Breuning Senta, 2019. "Wahrnehmung, Reputation und Image von Genossenschaften aus Sicht der deutschen Bevölkerung," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 69(4), pages 249-270, December.
    • Handle: RePEc:bpj:zfgewe:v:69:y:2019:i:4:p:249-270:n:3
    DOI: 10.1515/zfgg-2019-0022
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    References listed on IDEAS

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    1. Hakelius, Karin & Hansson, Helena, 2016. "Members’ attitudes towards cooperatives and their perception of agency problems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(4), October.
    2. Ringle, Günther, 2016. "Die soziale Funktion von Genossenschaften im Wandel," Wismar Discussion Papers 02/2016, Hochschule Wismar, Wismar Business School.
    3. Klemisch, Herbert & Boddenberg, Moritz, 2019. "Unternehmensmitbestimmung in Genossenschaften," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 414, March.
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