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Understanding drive tourists – A typology of German classic car enthusiasts

Author

Listed:
  • Gronau Werner

    (University of Applied Sciences Stralsund Tourism, Travel & Transport, Faculty of Business Zur Schwedenschanze 15 18435 Stralsund Deutschland)

  • Gabriel Sonja

Abstract

In Germany, as well as in most western countries, the number of classic car owners is constantly rising. This clientele loves to utilize classic cars especially in the leisure and tourism context and therefore more and more specialized tour operator appear on the market. Based on those developments the research note at hands presents the first attempt to establish a target group segmentation of German classic car enthusiasts, to better understand their motivations and attitudes.

Suggested Citation

  • Gronau Werner & Gabriel Sonja, 2023. "Understanding drive tourists – A typology of German classic car enthusiasts," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(1), pages 100-108, March.
    • Handle: RePEc:bpj:touwis:v:15:y:2023:i:1:p:100-108:n:3
    DOI: 10.1515/tw-2022-0021
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    References listed on IDEAS

    as
    1. Cater, Carl I., 2017. "Tourism on two wheels: Patterns of motorcycle leisure in Wales," Tourism Management, Elsevier, vol. 61(C), pages 180-189.
    2. Guiver, Jo & Lumsdon, Les & Weston, Richard & Ferguson, Maggie, 2007. "Do buses help meet tourism objectives? The contribution and potential of scheduled buses in rural destination areas," Transport Policy, Elsevier, vol. 14(4), pages 275-282, July.
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