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Pricing Behavior of Multiproduct Retailers

Author

Listed:
  • Hosken Daniel

    (Federal Trade Commission, dhosken@ftc.gov)

  • Reiffen David

    (US Commodity Futures Trading Commission, dreiffen@cftc.gov)

Abstract

This paper develops a model of competition among multiproduct retailers that is consistent with observed pricing regularities, such as the facts that virtually all products have large mass points in their price distributions and that most deviations fall below these mass points. The basis of the model is that, when consumers prefer to buy a bundle of goods from the same retailer, a given discount on any one good in the bundle will have a similar effect on consumers' likelihood of visiting that retailer. Consequently, discounts on goods sold by a retailer are substitute instruments for attracting customers, and factors that influence one goods' price will also affect other goods' prices. Hence, if intertemporal price changes are a means of price discriminating (as the literature suggests), then the impact of these changes will be reflected in the prices of many goods - including those for which discrimination is infeasible.

Suggested Citation

  • Hosken Daniel & Reiffen David, 2007. "Pricing Behavior of Multiproduct Retailers," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 7(1), pages 1-45, November.
    • Handle: RePEc:bpj:bejtec:v:7:y:2007:i:1:n:39
    DOI: 10.2202/1935-1704.1354
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    Citations

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    Cited by:

    1. Karine Lamiraud & Pierre Stadelmann, 2020. "Switching costs in competitive health insurance markets: The role of insurers' pricing strategies," Health Economics, John Wiley & Sons, Ltd., vol. 29(9), pages 992-1012, September.
    2. Hoffmann, A. & Loy, J.-P., 2010. "Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.
    3. Garrod Luke & Li Ruochen & Wilson Chris M., 2019. "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(3), pages 1-15, July.
    4. Hao Lan & Tim Lloyd & Wyn Morgan & Paul W. Dobson, 2022. "Are food price promotions predictable? The hazard function of supermarket discounts," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(1), pages 64-85, February.
    5. Jia Niu & Shanshan Jin & Ge Chen & Xianhui Geng, 2024. "How Can Price Promotions Make Consumers More Interested? An Empirical Study from a Chinese Supermarket," Sustainability, MDPI, vol. 16(6), pages 1-21, March.
    6. Lan, Hao & Lloyd, Tim A. & Morgan, C. Wyn, 2013. "The hazard function of sales: An analysis of UK supermarket food prices," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 151972, Agricultural Economics Society.
    7. Hoffman, Angela & Senkler, Heike, 2011. "Interformat price competition of multi-product retailers: Evidence for German grocery retailing," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114533, European Association of Agricultural Economists.
    8. Ruochen Li, 2021. "Consumer stockpiling and demand elasticity biases: A theoretical note with applications," Manchester School, University of Manchester, vol. 89(6), pages 610-618, December.
    9. Rhodes, Andrew, 2011. "Multiproduct pricing and the Diamond Paradox," MPRA Paper 32511, University Library of Munich, Germany.
    10. Naseer Ahmad & Ali Raza Elahi, 2023. "The Effectiveness of Promotion through Brochure Advertising on Merchandise Sales: A Case Study of Multiple Retail Stores of Pakistan," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 732-740.
    11. Emi Nakamura & Jón Steinsson, 2008. "Five Facts about Prices: A Reevaluation of Menu Cost Models," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(4), pages 1415-1464.
    12. Chakraborty, Ratula & Dobson, Paul W. & Seaton, Jonathan S. & Waterson, Michael, 2015. "Pricing in inflationary times: The penny drops," Journal of Monetary Economics, Elsevier, vol. 76(C), pages 71-86.
    13. Karen J. Schroeder & Angela Hoffmann & Jens‐Peter Loy, 2016. "The Distribution of Food Retail Prices and the Euro Changeover: Signpost Items Versus Occasional Goods," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 93-112, January.
    14. Richards, Timothy J. & Hamilton, Stephen F. & Allender, William, 2016. "Search and price dispersion in online grocery markets," International Journal of Industrial Organization, Elsevier, vol. 47(C), pages 255-281.
    15. Gauri, Dinesh K. & Ratchford, Brian & Pancras, Joseph & Talukdar, Debabrata, 2017. "An Empirical Analysis of the Impact of Promotional Discounts on Store Performance," Journal of Retailing, Elsevier, vol. 93(3), pages 283-303.

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