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Entrepreneurial First Movers, Brand-Name Fast Seconds, and the Evolution of Market Structure

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  • Norman George

    (Tufts University)

  • Pepall Lynne

    (Tufts University)

  • Richards Daniel J

    (Tufts University)

Abstract

We analyze the interaction between entrepreneurs who open new markets and established, `fast second' firms to develop them. We use a spatially differentiated model in which early entry is traditionally excessive. However, the anticipated later entry by the `fast second' brand can potentially reverse this result. We show that conditions that make for the most initial competitive market are precisely those that result in the least optimal amount of initial entry and in which entrepreneurial entry is typically well below the efficient level. We also show that asymmetric oligopoly is a natural market equilibrium.

Suggested Citation

  • Norman George & Pepall Lynne & Richards Daniel J, 2008. "Entrepreneurial First Movers, Brand-Name Fast Seconds, and the Evolution of Market Structure," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 8(1), pages 1-26, October.
    • Handle: RePEc:bpj:bejeap:v:8:y:2008:i:1:n:45
    DOI: 10.2202/1935-1682.1949
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    References listed on IDEAS

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    Cited by:

    1. George Norman & Lynne Pepall & Dan Richards, 2014. "Sequential Product Innovation, Competition and Patent Policy," Discussion Papers Series, Department of Economics, Tufts University 0786, Department of Economics, Tufts University.
    2. George Norman & Lynne Pepall & Dan Richards, 2016. "Sequential Product Innovation, Competition and Patent Policy," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 48(3), pages 289-306, May.
    3. Dan Richards & Puqing Sheng, 2009. "Foreign Fast Seconds and Market Contestability in Emergin Economies: Implications for Domestic Welfare," Discussion Papers Series, Department of Economics, Tufts University 0730, Department of Economics, Tufts University.

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