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Consumers’ Emotional Bonds with Foreign Brands: Animosity, Affinity, and Ethnocentrism

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  • Hatice Aydin
  • Sevtap Ãœnal

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  • Hatice Aydin & Sevtap Ãœnal, 2020. "Consumers’ Emotional Bonds with Foreign Brands: Animosity, Affinity, and Ethnocentrism," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 34(1), pages 91-108.
    • Handle: RePEc:boz:journl:v:34:y:2020:i:1:p:91-108
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    References listed on IDEAS

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    1. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    2. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
    3. Nes, Erik Bertin & Yelkur, Rama & Silkoset, Ragnhild, 2014. "Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts," International Business Review, Elsevier, vol. 23(4), pages 774-784.
    4. Colleen M Harmeling & Peter Magnusson & Nitish Singh, 2015. "Beyond anger: A deeper look at consumer animosity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(6), pages 676-693, August.
    5. Kashmala Latif & Abdul Hameed Pitafi & Muhammad Yousaf Malik & Zara Latif, 2019. "Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products," SAGE Open, , vol. 9(3), pages 21582440198, August.
    6. Ji Eun Park & Sung-Joon Yoon, 2017. "Antecedents of consumer animosity and the role of product involvement on purchase intentions," American Journal of Business, Emerald Group Publishing Limited, vol. 32(1), pages 42-57, April.
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