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Connecting and creating: tertius iungens, individual creativity, and strategic decision processes

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  • Olli‐Pekka Kauppila
  • Lorenzo Bizzi
  • David Obstfeld

Abstract

Research Summary: In contrast to previous research that emphasized macro‐to‐macro relationships, this study investigates how strategic decision characteristics shape the creative process at the organizational micro‐level. Whereas individual creativity thrives on novel combinations of diverse knowledge and perspectives, we argue that the characteristics of strategic decisions influence the extent to which employees’ combinatory activities enhance their creativity. Multilevel modeling results based on 638 employees from 34 organizations show that the positive relationship between tertius iungens (TI) orientation and creative performance is reinforced by strategic decision comprehensiveness, especially when coupled with low strategic decision speed. The results suggest that, paradoxically, when top managers consider a narrower range of options and act more quickly to respond to challenges in the external environment, they risk constraining creative processes within the organization. Managerial Summary: To innovate, managers are often advised to make strategic decisions based on changes in their external business environment. Our research suggests that managers should also consider how strategic decision‐making enables the social processes through which employees generate creative ideas essential to organizational innovation. Our results show that employees who bring people in their network and their diverse ideas together (i.e., the tertius iungens [TI] orientation) tend to improve creative performance. However, for those employees is it easier to develop creative ideas when strategic decisions are comprehensive and slow? Paradoxically, when top managers consider a narrower range of options and act more quickly to respond to challenges in the external environment, they risk constraining the social processes that lead to creativity within the organization.

Suggested Citation

  • Olli‐Pekka Kauppila & Lorenzo Bizzi & David Obstfeld, 2018. "Connecting and creating: tertius iungens, individual creativity, and strategic decision processes," Strategic Management Journal, Wiley Blackwell, vol. 39(3), pages 697-719, March.
    • Handle: RePEc:bla:stratm:v:39:y:2018:i:3:p:697-719
    DOI: 10.1002/smj.2728
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    Cited by:

    1. Llopis, Oscar & D'Este, Pablo & Díaz-Faes, Adrián A., 2021. "Connecting others: Does a tertius iungens orientation shape the relationship between research networks and innovation?," Research Policy, Elsevier, vol. 50(4).
    2. Sándor Juhász & Gergő Tóth & Balázs Lengyel, 2020. "Brokering the core and the periphery: Creative success and collaboration networks in the film industry," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-15, February.
    3. Lien Vossaert & Frederik Anseel & Veroniek Collewaert & Nicolai J. Foss, 2022. "‘There’s Many a Slip “Twixt the Cup and the Lip”’: HR Management Practices and Firm Performance," Journal of Management Studies, Wiley Blackwell, vol. 59(3), pages 660-694, May.
    4. Fiordelisi, Franco & Renneboog, Luc & Ricci, Ornella & Lopes, Saverio Stentella, 2019. "Creative corporate culture and innovation," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 63(C).
    5. Elizabeth Long Lingo, 2020. "Entrepreneurial Leadership as Creative Brokering: The Process and Practice of Co‐creating and Advancing Opportunity," Journal of Management Studies, Wiley Blackwell, vol. 57(5), pages 962-1001, July.
    6. Laffranchini, Giacomo & Hadjimarcou, John & Kim, Si Hyun, 2022. "The first turnaround response of family firms in a crisis situation," Journal of Family Business Strategy, Elsevier, vol. 13(1).
    7. Leonie Schulte, 2022. "Integrating immediate gains with sustainable performance: systematic review of paradox at the intersection of strategic management and innovation," Management Review Quarterly, Springer, vol. 72(4), pages 1209-1247, December.
    8. Xiang, Qian & Lin, Daomi & Wang, Jianjing, 2023. "The Formation, Consolidation, and Transition of International Brokerage Networks: The Case of an International New Venture in an Emerging Market," Journal of International Management, Elsevier, vol. 29(1).

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