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Strategy content and the research process: A critique and commentary

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  • Cynthia A. Montgomery
  • Birger Wernerfelt
  • Srinivasan Balakrishnan

Abstract

The purpose of this paper is to encourage discussion on the ‘state‐of‐the‐science’ in strategy content research. We present a view of an interactive research process and argue that strategy content research would benefit from (1) more carefully developed theoretical work; (2) more theory‐driven data analysis; and (3) less emphasis on the immediate applicability of results.

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  • Cynthia A. Montgomery & Birger Wernerfelt & Srinivasan Balakrishnan, 1989. "Strategy content and the research process: A critique and commentary," Strategic Management Journal, Wiley Blackwell, vol. 10(2), pages 189-197, March.
    • Handle: RePEc:bla:stratm:v:10:y:1989:i:2:p:189-197
    DOI: 10.1002/smj.4250100208
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    Cited by:

    1. Wright, George & Cairns, George & Goodwin, Paul, 2009. "Teaching scenario planning: Lessons from practice in academe and business," European Journal of Operational Research, Elsevier, vol. 194(1), pages 323-335, April.
    2. William B. Gartner, 2001. "Is There an Elephant in Entrepreneurship? Blind Assumptions in Theory Development," Entrepreneurship Theory and Practice, , vol. 25(4), pages 27-39, July.
    3. Frohwein, Torsten, 2014. "Grundlagen der Theorie der Firma: Methodologie wissenschaftlicher Theorien," Research Papers on Innovation, Services and Technology 1/2014, University of Stuttgart, Institute of Business Administration, Department I - Institute of Research & Development and Innovation Management.
    4. He, Jinyu & Mahoney, Joseph T., 2006. "Firm Capability, Corporate Governance, and Firm Competitive Behavior: A Multi-theoretic Framework," Working Papers 06-0103, University of Illinois at Urbana-Champaign, College of Business.
    5. Douglas P. Hannah & Ron Tidhar & Kathleen M. Eisenhardt, 2021. "Analytic models in strategy, organizations, and management research: A guide for consumers," Strategic Management Journal, Wiley Blackwell, vol. 42(2), pages 329-360, February.
    6. Jose L. Barbero & Alicia Ramos & Catherine Chiang, 2017. "Restructuring in dynamic environments: a dynamic capabilities perspective," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 26(4), pages 593-615.
    7. Phillips, Paul & Moutinho, Luiz, 2014. "Critical review of strategic planning research in hospitality and tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 96-120.

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