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Attracting High‐Quality Contestants to Contest in the Context of Crowdsourcing Contest Platform

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  • Pei‐Yu Chen
  • Paul Pavlou
  • Shinyi Wu
  • Yang Yang

Abstract

Contests have long existed to source ideas and solutions. The emergence of crowdsourcing contest platforms greatly reduces the costs and broadens the reach of running contests by facilitating access to a large pool of labor, making contests a cost‐efficient approach to procure ideas/solutions even for employers of limited resources. As a result, the use of contests surges and there is a flux of small‐to‐medium size contests to these platforms. This study focuses on these new waves of small‐to‐medium‐size contests on crowdsourcing contest platforms and extends the literature in several ways: First, prior literature focuses extensively on contest prize, we also consider the effect of contest duration, which plays salient role on contest platforms. Our findings provide evidence that contest duration affects both the number and the quality of contestants attracted to a contest. Second, prior literature assumes contests exist independently and that the quality distribution of contestants is exogenous; accordingly, the number of contestants can be regarded as a proxy of contest performance. We show that contest design parameters have direct effects on the quality distribution of contestants. Specifically, increasing contest duration, while attracting more contestants, results in a downward shift on the quality distribution of the contestants attracted to the contest. Third, recognizing that each contest does not exist independently on crowdsourcing contest platforms, we also incorporate the number of competing contests in our model. Our results provide practical recommendations on how to set up successful contests and attract high‐quality contestants to a contest on a crowdsourcing contest platform.

Suggested Citation

  • Pei‐Yu Chen & Paul Pavlou & Shinyi Wu & Yang Yang, 2021. "Attracting High‐Quality Contestants to Contest in the Context of Crowdsourcing Contest Platform," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1751-1771, June.
  • Handle: RePEc:bla:popmgt:v:30:y:2021:i:6:p:1751-1771
    DOI: 10.1111/poms.13340
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    References listed on IDEAS

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    1. Moghaddam, Ehsan Noorzad & Aliahmadi, Alireza & Bagherzadeh, Mehdi & Markovic, Stefan & Micevski, Milena & Saghafi, Fatemeh, 2023. "Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems," Technovation, Elsevier, vol. 120(C).
    2. Ha Ta & Terry L. Esper & Travis Tokar, 2021. "Appealing to the Crowd: Motivation Message Framing and Crowdsourcing Performance in Retail Operations," Production and Operations Management, Production and Operations Management Society, vol. 30(9), pages 3192-3212, September.
    3. Yaron Azrieli, 2024. "Temporary exclusion in repeated contests," Papers 2401.06257, arXiv.org, revised Mar 2024.
    4. Lakshminarayana Nittala & Sanjiv Erat & Vish Krishnan, 2022. "Designing internal innovation contests," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 1963-1976, May.

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