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Linking surveys and digital trace data: Insights from two studies on determinants of data sharing behaviour

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Listed:
  • Henning Silber
  • Johannes Breuer
  • Christoph Beuthner
  • Tobias Gummer
  • Florian Keusch
  • Pascal Siegers
  • Sebastian Stier
  • Bernd Weiß

Abstract

Combining surveys and digital trace data can enhance the analytic potential of both data types. We present two studies that examine factors influencing data sharing behaviour of survey respondents for different types of digital trace data: Facebook, Twitter, Spotify and health app data. Across those data types, we compared the relative impact of four factors on data sharing: data sharing method, respondent characteristics, sample composition and incentives. The results show that data sharing rates differ substantially across data types. Two particularly important factors predicting data sharing behaviour are the incentive size and data sharing method, which are both directly related to task difficulty and respondent burden. In sum, the paper reveals systematic variation in the willingness to share additional data which need to be considered in research designs linking surveys and digital traces.

Suggested Citation

  • Henning Silber & Johannes Breuer & Christoph Beuthner & Tobias Gummer & Florian Keusch & Pascal Siegers & Sebastian Stier & Bernd Weiß, 2022. "Linking surveys and digital trace data: Insights from two studies on determinants of data sharing behaviour," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 185(S2), pages 387-407, December.
    • Handle: RePEc:bla:jorssa:v:185:y:2022:i:s2:p:s387-s407
    DOI: 10.1111/rssa.12954
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    References listed on IDEAS

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    5. Heidi Ledford, 2020. "How Facebook, Twitter and other data troves are revolutionizing social science," Nature, Nature, vol. 582(7812), pages 328-330, June.
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